Leading Creative Productions That Tell Meaningful Stories
Great videos don't happen by accident—they require clear strategy, strong creative direction, and seamless collaboration across many disciplines.
As Creative Director at Alliant Credit Union, I led the creative vision for these productions, partnering with executives, marketers, writers, designers, videographers, editors, agencies, and internal stakeholders to transform ideas into engaging visual stories. From concept development and production planning to creative reviews and final delivery, I ensured every project aligned with Alliant's brand, messaging, and business objectives.
While talented production partners handled filming and post-production, I was responsible for the overall creative direction, stakeholder alignment, and orchestration of the project—bringing together internal teams and external vendors to deliver videos that informed, inspired, and strengthened the member experience.
Why do you believe Alliant is
the original challenger
financial institution?
Alliant Guiding Principles Video Series
This three-part internal brand campaign introduced Alliant Credit Union's guiding principles—Savvy, Selfless, and Socially Responsible—through authentic employee stories that brought the organization's culture, values, and member-first philosophy to life.
As Creative Lead, I developed the campaign concept, authored the scripts for all three videos, and directed the creative vision from concept through final delivery. Partnering with internal stakeholders and external production teams,
I guided the creative process to ensure every story was authentic, emotionally engaging, and aligned with Alliant's brand while reinforcing what it means to be the original challenger financial institution.
What does it
mean to be Savvy?
Alliant Guiding Principles Video Series — Savvy
The first installment in Alliant Credit Union's three-part Guiding Principles campaign—Savvy, Selfless, and Socially Responsible—this video introduces the values that define the organization's culture through authentic employee storytelling.
The Savvy video highlights how employees apply expertise, innovation, and sound judgment to help members make smarter financial decisions. As Creative Lead, I developed the creative concept, partnered on the script, and guided the project's creative vision from concept through final delivery.
Working closely with internal stakeholders and external production partners, I directed the creative process to ensure the story authentically reflected Alliant's brand, culture, and commitment to empowering members through financial expertise.
What does it
mean to be Selfless?
Alliant Guiding Principles Video Series — Selfless
As part of Alliant Credit Union's three-part Guiding Principles campaign—Savvy, Selfless, and Socially Responsible—this video brings the organization's values to life through the authentic stories of its employees.
The Selfless video celebrates team members who go above and beyond to support colleagues, members, and their communities. As Creative Lead, I developed the creative concept, partnered on the script, and guided the project's creative vision from concept through final delivery.
Collaborating with internal stakeholders and external production partners, I directed the creative process to ensure every element authentically reflected Alliant's brand, culture, and commitment to putting people first.
What does it mean to be Socially Responsible?
Alliant Guiding Principles Video Series — Socially Responsible
The final installment in Alliant Credit Union's three-part Guiding Principles campaign—Savvy, Selfless, and Socially Responsible—this video showcases how employees make a meaningful difference in the communities they serve and demonstrates that social responsibility extends beyond the workplace.
As the creative lead, I developed the concept, collaborated on the script, and guided the creative vision from planning through final delivery. Working with internal stakeholders and external production partners, I coordinated every stage of the project to ensure the story authentically reflected Alliant's culture, values, and commitment to making a positive impact.
Alliant & Visa Help Students Level Up with Financial Tips and Scholarships
Created in partnership with Visa, Alliant Credit Union, and Ridgewood High School, this promotional video highlights a financial literacy event designed to equip students with practical money management skills while celebrating scholarship opportunities that support their future success.
As Creative Lead, I partnered with internal stakeholders to shape the video's creative strategy, narrative, and visual direction. I provided creative direction for the script, cinematography, and overall storytelling while collaborating with the production team to ensure the final piece authentically captured the energy of the event and reinforced Alliant's commitment to financial education and community engagement.